“Surf is a religion just like any other:
it has a life philosophy and has many believers.
It just doesn’t have chastity vow,
cause that would be too much.
Surf is sacred. Smolder”
“Surf is a religion just like any other:
it has a life philosophy and has many believers.
It just doesn’t have chastity vow,
cause that would be too much.
Surf is sacred. Smolder”
Very cool iPhone game, could be a great idea for movie marketers. And building brand loyalty.
Via Laughing Squid Links
Good Article, Digest:
- “adults are much more interested in content that addresses a specific problem they are having right now. If you want your social media content to stand out, don’t be afraid to get specific and target your audience very tightly”
- “people tend to respond more strongly to stories and to find meaning in narrative. To the extent that your content is logically presented, sequential, easy to follow and includes emotional elements, your audience will pay more attention. Use stories in your marketing to make it more relevant and personal.”
- “paradoxically, the more options we have, the less able we are to decide. This means, as a marketer, your content has to filter, not aggregate.”
this looks amazing, its unbelievable what an all digital agency can do.
i might have to give this a try soon.
Target Markets and the waves of communication
I was reading a book today for my mass communication class entitled “Communication Networks - Toward a New Paradigm for Research” by E Rogers and D Kincaid and came upon an interesting passage:
“When an automobile company aims television ads at prospective car-buyers, this situation might seem to be a source transmitting a persuasive message through mass medium to an audience of receivers.” We neglect to recognize ”the effect of the message on the managers of the auto company, on their competing companies, what members of the audience say about the product to one other, and on the thousands of auto agency salespersons throughout the country who eventually talk with potential customers”
I thought this was a very interesting concept. An advertisement is not a dialogue between a company and its potential target market, it is an idea that lives on its own as soon as its broadcasted. While we aim for a particular target market, our message has an effect on more than just them. It effects our competition and more importantly, and the most overlooked, it affects the message’s source. It can affect our employees and our company.
You’ve probably been invited to a Facebook group named “I bet i can find 10m people who hate the BNP”…or something similar. One person sets up the group. They invite everyone they know, who join and invite everyone they know. It gets popular, quick. Why don’t businesses copy such tactics? Why do we have a HSBC Facebook group (Yawn) and not a group called “If 500,000 people join we will offer 0% student overdraft for 5 years”. You make an offer, people join if they like an offer. In doing so you get permission to speak to them and can work on forging a community.
– A Simple Tactic For Growing A Huge Branded Facebook Group In A Week - FeverBeeFacebook is keeping her allegiance because of a concept called “technological lock-in.” In other words, the site has become an essential part of her life.
“I think Facebook is the most valuable Internet commodity in existence, more so than Google, because they are positioning themselves to be our online identity via Facebook connect,” Ravasio said. “It’s your real name, it’s your real friends, and assuming they manage to navigate the privacy quagmire, they’re poised to become your universal login,” she said.
“I would almost argue that Facebook is the new mobile phone. It’s the new thing you need to keep in touch, almost a requirement of modern social life.”
– RPT-Facebook may ‘lock in’ its Internet dominance | ReutersRather than visiting a reputable paper’s Web site for quality content, consumers turn to their own networks for recommendations.
– Will social media iTunes-ify content? | SmartBlog On Social MediaAbout me
Marketing/Advertising Student looking for an Internship
